moschino milano iphone case

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moschino milano iphone case

moschino milano iphone case

Compare that with 2015, when smartwatches were all the rage. Companies including Samsung, Huawei and LG jumped in with their wearables, and, of course, there was the launch of the Apple Watch. So what happened? The lack of new smartwatches this year suggests a drought in a business that was just getting off the ground. As evidenced by Apple's announcement of new bands, 2016 may be more about refinement of what we've already got rather than a new generation of wearables. Maybe that could finally help make these products ready for mainstream consumers.

"While it's true that that there haven't been many new smartwatch announcements this year from major manufacturers, there were plenty of significant updates to their existing lineup of devices," said CCS Insight analyst George moschino milano iphone case Jijiashvili, Smartwatches had a good year in 2015, with the 22 million units shipped exceeding the number of of Swiss watch deliveries for the first time ever, Still, it's unclear whether average consumers want them, or if wearables are still just toys for gadget enthusiasts..

Analysts are bullish. The wearables market is expected to grow by nearly a third to $6.3 billion in 2016, according to Jijiashvili. So far, smartwatch manufacturers such as Huawei, Samsung and Apple have focused their efforts on making cosmetic changes to materials, colors and finishes. "This is in line with our view that 2016 is the year when wearables start to become items that mainstream consumers might actually want to wear," said Jijiashvili. Will accessories turn the tide? It's a little something, at least.

"People ., love changing the bands and how it gives the watch an entirely new look," Apple CEO Tim Cook said at Monday's event, "About a third of our Apple Watch wearers regularly change their bands."The relative success of the Apple Watch, which in August became moschino milano iphone case the world's biggest wearables company after Fitbit, so far means that everyone is still looking to it to define the market, At the Wearable Technology Show in London last week, barely a panel went by without someone -- rival smartwatch makers included -- alluding to Apple in an almost exclusively positive light..

Apple's success is "a sign" of things to come, said Joe Santana, chief executive of smartwatch company Vector and former CEO of Timex, at the show. Adoption has been slow, he acknowledged, but that doesn't mean it will continue to be. "You have a lot of big players making significant investments so they're not going to give up," he said. As for old-school watchmakers, some like Tag Heuer, Fossil and Guess have caught on to the trend, but the majority are taking a "head-in-the-sand approach to connected devices," said Jijiashvili. "Established watchmakers increasingly need to defend against the threat posed by products from smartwatch makers, which have started to dent sales of traditional watches," he added.